Hello, I'm
(WHB) Willy Huit Bilaro
Code. Stack. Launch. That's my approach: Based in Singapore since 2005, I've built B2C and B2B platforms across retail, insurance, manufacturing, cybersecurity, and travel. Trained in BSc Computer Engineering, operator by practice. I deliver digital solutions that generate measurable business impact, bridging technical teams, business strategy, and data to translate needs into results.
/ Career
A brief overview of my career
Platform Lead (Volunteer)
CHC Cellgroups
Led full-stack development and launch of member management platform serving 100+ community members. Built using Claude Code, Next.js, Tailwind CSS, Supabase, and Vercel, exploring AI-assisted development efficiency and rapid feature iteration. Platform enables role-based access, event orchestration, and centralised resource repository (replacing fragmented WhatsApp workflows). Fully functional web application launched in April with ongoing technical support.
Digital & E-Commerce Lead
Set Apart Co
Managing digital operations and growth for e-commerce apparel brand. Migrated from Shopify to custom-built platform (Next.js, React, AI-assisted development) to unlock design flexibility and reduce platform fees. Built iOS app wrapper (tested in Apple sandbox; live launch pending). Driving customer acquisition and retention through integrated social and email channels.
Digital Marketing Manager
Ensign Infosecurity
Owned digital performance and web operations for regional cybersecurity firm. Fixed HubSpot-Salesforce integration, built campaign-to-revenue attribution, automated monthly reporting using M Code and Copilot, conducted technical and content SEO audit, and overhauled website UI/UX.
Product Owner / Digital Performance Lead
Roadbook Group Limited
Owned digital performance strategy for online travel platform. Delivered 35.73% monthly organic traffic increase and 300% YoY growth. Achieved 49% email open rate (vs 34% benchmark) and 10% CTR (vs 4.3% benchmark). Built Looker/Data Studio dashboards reducing reporting turnaround by 50%.
Manager, Digital Southeast Asia
Auto & General (Sea) Services
Led digital marketing for insurance business across Singapore and Thailand. Grew organic revenue to SGD $2M+ annually. Increased organic conversions by 21% and revenue by 19%. Led Sitecore CMS deployment, oversaw GA4 and BigQuery transition, managed A/B/MVT testing programs. Managed team of 3 direct reports.
Manager, Digital Development
Direct Asia Insurance
In-house digital marketing and platform role across Singapore, Hong Kong, and Thailand. Led Kentico CMS migration across three regional markets. Achieved #1 search rankings for strategic insurance keywords in Singapore. Rolled out digital platform across regional markets.
Senior Webmaster Asia Pacific
FARO Technologies
Managed nine multilingual APAC websites across a B2B manufacturing environment. Coordinated digital initiatives across regional markets in collaboration with global teams in Europe and the US. Integrated Eloqua and Salesforce to streamline lead scoring and improve sales-marketing alignment. Developed PPC landing pages and microsites to support regional campaign performance. Managed email marketing segmentation and reporting across APAC markets.
Webmaster
Whatever Private Limited
Built custom CMS from scratch to solve critical gap in web management-no system existed to manage the website and its features. Developed scheduling module on the CMS serving 20+ international business visitors quarterly. Managed company IT infrastructure across all digital operations.
Web Developer
Millennium Computer Technology Corporation
Built corporate web properties and owned IT infrastructure. Proactively migrated email and web servers from US to Philippines, improving performance and eliminating timezone-dependent support delays. Reduced operational costs through infrastructure consolidation while establishing reliable digital foundation during company growth.
Platform Lead (Volunteer)
CHC Cellgroups
Led full-stack development and launch of member management platform serving 100+ community members. Built using Claude Code, Next.js, Tailwind CSS, Supabase, and Vercel, exploring AI-assisted development efficiency and rapid feature iteration. Platform enables role-based access, event orchestration, and centralised resource repository (replacing fragmented WhatsApp workflows). Fully functional web application launched in April with ongoing technical support.
Digital & E-Commerce Lead
Set Apart Co
Managing digital operations and growth for e-commerce apparel brand. Migrated from Shopify to custom-built platform (Next.js, React, AI-assisted development) to unlock design flexibility and reduce platform fees. Built iOS app wrapper (tested in Apple sandbox; live launch pending). Driving customer acquisition and retention through integrated social and email channels.
Digital Marketing Manager
Ensign Infosecurity
Owned digital performance and web operations for regional cybersecurity firm. Fixed HubSpot-Salesforce integration, built campaign-to-revenue attribution, automated monthly reporting using M Code and Copilot, conducted technical and content SEO audit, and overhauled website UI/UX.
Product Owner / Digital Performance Lead
Roadbook Group Limited
Owned digital performance strategy for online travel platform. Delivered 35.73% monthly organic traffic increase and 300% YoY growth. Achieved 49% email open rate (vs 34% benchmark) and 10% CTR (vs 4.3% benchmark). Built Looker/Data Studio dashboards reducing reporting turnaround by 50%.
Manager, Digital Southeast Asia
Auto & General (Sea) Services
Led digital marketing for insurance business across Singapore and Thailand. Grew organic revenue to SGD $2M+ annually. Increased organic conversions by 21% and revenue by 19%. Led Sitecore CMS deployment, oversaw GA4 and BigQuery transition, managed A/B/MVT testing programs. Managed team of 3 direct reports.
Manager, Digital Development
Direct Asia Insurance
In-house digital marketing and platform role across Singapore, Hong Kong, and Thailand. Led Kentico CMS migration across three regional markets. Achieved #1 search rankings for strategic insurance keywords in Singapore. Rolled out digital platform across regional markets.
Senior Webmaster Asia Pacific
FARO Technologies
Managed nine multilingual APAC websites across a B2B manufacturing environment. Coordinated digital initiatives across regional markets in collaboration with global teams in Europe and the US. Integrated Eloqua and Salesforce to streamline lead scoring and improve sales-marketing alignment. Developed PPC landing pages and microsites to support regional campaign performance. Managed email marketing segmentation and reporting across APAC markets.
Webmaster
Whatever Private Limited
Built custom CMS from scratch to solve critical gap in web management-no system existed to manage the website and its features. Developed scheduling module on the CMS serving 20+ international business visitors quarterly. Managed company IT infrastructure across all digital operations.
Web Developer
Millennium Computer Technology Corporation
Built corporate web properties and owned IT infrastructure. Proactively migrated email and web servers from US to Philippines, improving performance and eliminating timezone-dependent support delays. Reduced operational costs through infrastructure consolidation while establishing reliable digital foundation during company growth.
/ Featured Projects
A selection of professional work, published apps, and experimental prototypes.
Managing digital operations and growth for e-commerce apparel brand. Migrated from Shopify to custom-built platform (Next.js, React) to unlock design flexibility and reduce platform fees. Built iOS app wrapper for seamless mobile experience.
Fixed broken lead handoff and automated data transfer between HubSpot and Salesforce. Built campaign-to-revenue attribution mapping and eliminated silos between marketing and sales. Automated monthly reporting across GA4, HubSpot, and Salesforce using M Code and Copilot.
Drove 35.73% monthly organic growth and 300% YoY increase through comprehensive SEO optimization and conversion improvements. Achieved 49% email open rate (vs 34% benchmark) and 10% CTR (vs 4.3%) through email and list optimization. Built Looker/Data Studio dashboards integrating GA4 and email platforms, reducing reporting turnaround by 50%.
Led multi-market Sitecore CMS deployment across Singapore and Thailand, growing organic revenue to SGD $2M+ annually. Increased conversions by 21% and revenue by 19% through platform optimization and A/B/MVT testing. Improved annual lead collection by 17% via NDI integration. Established GA4 and BigQuery as the regional analytics foundation.
Led CMS migration from custom platform to Kentico across three regional markets (Singapore, Hong Kong, Thailand). Enabled local teams to operate and extend the platform independently. Achieved #1 search rankings across all strategic car, motorcycle, and travel insurance keywords in Singapore through comprehensive SEO program.
/ Tech Stack
Breakdown of my technical skills, categorized by domain and proficiency
Frontend
Backend
Database & Data
CMS
CRM
Email Automation
Analytics & Platforms
SEO Tools
Infrastructure
Development Tools
/ Contact Me
Feel free to reach out. I'm always open to discussing new projects and opportunities.